Fujifilm Imagine helps Frosts sparkleFamily owned, West Midlands based photographic business Frosts Photo Centre believes Fujifilm’s multi platform Imagine software helps their business to shine, and here shares the reason why… As we have detailed extensively in past issues of BPI News, Fujifilm Imagine is a comprehensive multi-platform software solution designed to offer the retailer and their customers flexibility, choice and ease of use across in-store, online and mobile platforms when it comes to printing their photos. Fujifilm believes that it goes without saying that if your customers’ experience is enhanced, then they will purchase again and again.Jon Stanley of Frosts Photo Centre in Mere Green, West Midlands, who has been a member of the Fujifilm Digital Imaging Service (FDIS) group since November 2004, heartily concurs, having installed Fujifilm Imagine a year ago.“Fujifilm Imagine software is a different way of thinking,” he advises his peers in the trade. “It’s a digital way of thinking. More and more customers are using their mobile devices to make purchases, so it’s no stretch to suggest that Fujifilm Imagine now has to be must-have software for any photo retail store. The ability to provide our customers with both an in-store and a mobile solution is a key requirement in this digital age.”The software has enabled Frosts’ customers to instantly print their photos from their smartphone or tablet devices – and they have a wide range of high margin products to choose from, too, including digital prints, photo gifts, posters and canvases. “Our staff encourage all our customers to download the mobile app, which is just so easy and convenient for them to use,” raves Jon.As an added bonus, the free Fujifilm Imagine cloud server means that your customers’ photos and previous orders can be stored and retrieved at any time, allowing them re-order at ease; ease and convenience of course being the key to get people printing in the first place.“Having the Imagine App means our customers continue to shop with Frosts,” Jon Stanley continues: “Since installing Fujifilm Imagine we have seen an increase in repeat purchases, as customers keep coming back. Photo gift sales have increased by 200% and online sales, when ordering via the app or website, have increased by 800%! I have to say, upgrading to the Fujifilm Imagine software is the best decision we have made in the last 12 months.”FDIS Marketing Manager Peter Wigington concludes: "Frost’s story of increased sales is a familiar one, going by the shared experiences of FDIS members who have upgraded to Fujifilm Imagine. It’s very encouraging and is a testament to the hard work our software development team is putting in to creating and maintaining the best retail photo software available.” To install Fujifilm Imagine for your own business or for further info please contact Peter via pwigington(at)fuji.co(dot)uk or call 01234 572138.