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FUJIFILM launches a host of new cameras at CES 2013

With eight new cameras announced at the 2013 Consumer Electronic Show, FUJIFILM’s launch activity is focused on new Advanced Superzoom Bridge cameras plus replacements for the iconic X100 and X10, in the Premium Compact camera segment.

FUJIFILM X100S – a high-speed successor to the X100 Inheriting its elegant design and high-performance FUJINON 23mm f/2 fixed prime lens from the X100, the FUJIFILM X100S offers a new 16.3 megapixel APS-C X-Trans CMOS II with inbuilt Phase Detection pixels. These, when combined with the enhanced processing of the new EXR Processor II, offer the world’s fastest Auto Focus (AF) speed of as little 0.08 seconds*1. The new sensor and processor increase resolution by 25% and reduce noise by 30% when compared to the X100. The X100S’s super-fast autofocus ability is enhanced further by other high-speed features including a start-up time of approx. 0.5 seconds, a shooting interval of 0.5 seconds and a shutter lag time of just 0.01 seconds. There are also marked improvements in manual focus handling when compared to the X100, with the X100S offering the world’s first “Digital Split Image” feature*2, which displays dual images that can be lined up to aid accurate focusing. Plus a separate “Focus Peak Highlight function” which shows you precisely which area of your composition is currently in focus. Read full press release
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Watch product video   FUJIFILM X20 – following in the footsteps of the highly popular X10 The X20 features the same refined design and 4x barrel zoom lens of the original multi-award winning X10 but adds a new 12 megapixel 2/3” X-Trans CMOS II sensor, EXR Processor II and a newly developed Advanced Optical Viewfinder to ensure a substantially improved performance. The combination of the new EXR Processor II and X-Trans CMOS II sensor with built in Phase Detection Pixels, enables the X20 to capture very high quality images, with up to 20% higher resolution and 30% less noise when compared to the X10. Furthermore, the clever removal of the optical low-pass filter allows for edge to edge clarity, and when combined with the very powerful processor, enables the FUJIFILM X20 to produce clear images with minimal graininess, even at high ISO settings.  Thanks to the Phase Detection properties of the new sensor, the X20 is capable of high-speed AF in as little as 0.06 seconds. Additionally the EXR Processor II offers fast responses with a start-up time of approx. 0.5 seconds, a shutter lag time of approx. 0.01 seconds and a shooting interval of 0.5 seconds.  The new Advanced Optical Viewfinder improves usability by allowing the X20 user to access to real time shooting data such as shutter speed, aperture and ISO. Read full press release
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Watch product video   FinePix HS50 – FUJIFILM’s new superfast long-zoom bridge camera The HS50EXR is the latest long zoom bridge camera from FUJIFILM and combines the versatility of a huge 42x optical manual barrel zoom with an autofocus speed of 0.05 seconds, the world’s fastest of any compact digital camera*3. As with the X100S and X20, the FinePix HS50EXR has built-in Phase Detection pixels on its 16 megapixel ½ inch EXR CMOS II sensor enabling fast reactions and additional focusing ability. Its new Intelligent Hybrid AF system can choose Phase Detection AF or switch to Contrast AF in low light to ensure the optimal focus system is used – dependent on the shooting conditions. A significant addition to this advanced FUJIFILM bridge camera is the Vari-Angle 3.0-inch LCD screen. Boasting 920K dots, the screen can fold out and flip around, ensuring that you can see what you are taking – no matter what angle you’re shooting at. When you combine this with the highly detailed 920K dot Electronic Viewfinder and incredible focal range, you’ll see that FUJIFILM’s new HS50EXR camera is incredibly flexible and suits most scenarios. Read full press release
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Watch product video   FinePix SL1000 – stunning 50x zoom bridge camera The SL1000 incorporates a newly-developed 50x optical FUJINON zoom lens with fast apertures of f2.9 to f6.5 and a powerful new Optical Image Stabilisation (OIS), to reduce the effects of blurring at longer zoom lengths. With 17 elements in 12 groups, the lens combines aspherical and ED elements for reduced aberrations and superior image quality. The FinePix SL1000 uses a 16 megapixel 1/2.3 inch BSI-CMOS sensor with the ability to shoot at sensitivities as high as ISO 12800, ensuring you capture high quality images even in low light conditions. With autofocus speeds as fast as 0.2 seconds, a start-up time of 0.9 seconds, and continuous shooting mode at 10fps at full resolution (max. 9 frames), the FinePix SL1000 ensures you’ll never miss a shot. Read full press release
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Watch product video   FinePix S8200 and FinePix S8500 – versatile bridge cameras Both S series models incorporate fast apertures of f/2.9 to f/6.5, plus powerful lens shift OIS for excellent blur reduction. Their long zoom ratios, high precision FUJINON lenses from 40x optical (S8200), to 46x optical (S8500), and 17 lens elements in 12 groups, combine aspherical and ED elements to help reduce aberrations and promote a superior level of image quality. Their 16 megapixel 1/2.3 inch BSI-CMOS sensors capture excellent quality low-noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds, start-up time of 1 second, a 0.5 second interval between shots plus continuous shooting speed of 10fps (max 10 frames @ full resolution), these all-in-one bridge cameras are an excellent choice for any keen photographer looking for a step-up in their choice of equipment. Read full press release   FinePix XP60 –  an outdoor tough camera for all the family The XP60 is the latest addition to FUJIFILM’s popular range of outdoor cameras. This robust camera offers improved image quality, along with a 5x optical zoom and the ability to perform even if it’s been dropped, frozen, covered in sand or taken for a swim. It’s the perfect summer or winter holiday camera for members of the family of all ages. Image capture is handled with ease thanks to the camera’s 1/2.3 inch 16 megapixel CMOS sensor, ISO sensitivity up to 6400 and CMOS Shift Image Stabilisation, all housed in a body that is waterproof up to a depth of 6 metres, sandproof, can withstand the shock of being dropped from 1.5 metres and can work in temperatures as low as -100C.  The FinePix XP60 will deliver crisp, quality images whether you are on land or shore or even on the slopes. Read full press release
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Watch product video   FinePix T500 – travel photography on a budget Equipped with a 16 megapixel sensor, 12x FUJINON zoom lens and powerful OIS, the FinePix T500 is ideal for those looking for a slim, ultra-compact, long-zoom camera but without the hefty price tag to match. Read full press release



  • *1 FUJIFILM research as of November 2012. Compared with other compact digital cameras equipped with an APS-C sensor and a non-interchangeable lens based on CIPA standards and conducted in High Performance mode.
  • *2 FUJIFILM research as of November 2012
  • *3 FUJIFILM research as of 30th November 2012. Compared with other compact digital cameras based on CIPA standards and conducted in High Performance mode.

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