Fujifilm’s flagship X-Series models will be available in luxurious graphite silver and graphite versions for the most discerning photographer
FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce the launch of graphite silver and graphite versions of the highly covetable X-T2 and X-Pro2 mirrorless digital cameras.
The elegant FUJIFILM X-T2 Graphite Silver Edition is supplied with stylish tailor-made accessories whilst the FUJIFILM X-Pro2 Graphite Edition includes the compact, fast and lightweight interchangeable lens of the same colour, the FUJINON XF23mm F2 R WR.
The iconic Graphite Silver texture and refined shimmer is achieved via a multi-layer coating, which goes through a dedicated and unique process:
1) A matte black undercoat is applied to the die cast magnesium top cover, which delivers deep, rich shadows and colours across the camera body.
2) Using Thin-Film Multilayer Coating Technology*1, the silver texture is then added. The ultra-fine particles of graphite are applied via a high speed, rotating computer-controlled system, to produce an incredibly smooth and elegant feel.
3) The final third layer is a clear, glossy varnish which delivers a luxurious and tactile finish. Finishing touches such as the logo are coloured by hand.
The X-Pro2 was released in March 2016 as the flagship model of the X Series, achieving outstanding image quality with Fujifilm’s proprietary colour reproduction technology and featuring the world's one and only Advanced Hybrid Multi Viewfinder, which enables users to instantly switch between the optical viewfinder and electronic viewfinder. The X-Pro2 also features a 24.3MP X-TransTM CMOS III sensor*2 which achieves super high image quality that exceeds what is normally expected from an APS-C sized sensor.
Compared to the graphite silver editions of the current X-T1 and new X-T2, additional black pigment is added to the top coating of this edition, which provides a rich metallic texture perfectly suited to the X-Pro2, a camera optimal for discreet snap-shooting.
The camera is sold together with the FUJINON XF23mm F2 R WR lens and LH-XF35-2 lens hood in the same graphite colour as the body. This particular combination of body and lens further enhances the compact appearance and luxurious feeling of the camera, providing users with a mirrorless digital camera that’s a joy to own.
The X-T2 was released later in 2016 as a second flagship model in the X Series. It also uses unique colour reproduction technology and a 24.3MP X-TransTM CMOS III sensor*2 to deliver outstanding image quality. Other headline features include a start-up time of 0.3 seconds, shutter release time lag of 0.045 seconds*3, and a highly accurate AF system that focuses in as little as 0.06 seconds. The X-T2 is notably the first X Series model to support 4K video.
The X-T2 is the ultimate mirrorless digital camera; offering professional i mage quality and superb functionality thanks to its unique technologies. Now available in an exquisite Graphite Silver finish, it’s the perfect companion to the most discerning photographer.
The X-T2 Graphite Silver Edition is supplied with stylish tailor-made accessories including a premium leather strap, aluminium hot shoe cover and matching EF-X8 hot-shoe mount flash.
*1 A computer-controlled system that applies thin layers of ultra-fine particles while rotating the camera body at high speed
*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation. The sensor uses a unique random color filter array to reduce moiré and false colours without an optical low-pass filter (OLPF).
*3 Using the Boost Mode in the Vertical Power Booster Grip (VPB-XT2, optional)
AVAILABILITY AND PRICING:
FUJIFILM X-T2 and X-Pro2 Graphite Silver and Graphite Editions will be available from the 23rd January 2017 with a Suggested Retail price as follows: X-Pro2 Graphite Edition – £2149
X-T2 Graphite Silver - £1649
X-Pro2 Graphite Edition Pre-Order Offer: Free X-Pro2 Globetrotter Strap available for all pre-orders from 5th January to 23rd January 2017.
X-T2 Graphite Silver Pre-Order Offer: Half Price Vertical Battery Grip (when bought with) available for all pre-orders from 5th January to 23rd January 2017.
Both products will join the Trade In Bonus program at £100 Trade In Bonus.
For UK MEDIA ENQUIRIES/REVIEW SAMPLES/HIGH RES LOGOS please contact:
FUJIFILM UK Digital Camera Press Office
Jeannie Corby | PR Executive email@example.com Tel: 01234 572064 / 07979 525398
Additional images available here: drive.google.com/drive/folders/0B_Xk_IjjSHa6QWdwdGE3XzV0MXM
For UK CONSUMER ENQUIRIES please contact:
FUJIFILM UK Camera Service firstname.lastname@example.org Tel: 0344 553 2321
FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of ¥114 billion (around £795 million). In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.