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FUJIFILM launches the latest addition to the X Series range, designed for all photographers from beginner to advanced, the versatile and powerful FUJIFILM X-T30

Setting new standards in compact and lightweight mirrorless cameras

14.02.2019

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the FUJIFILM X-T30 (hereinafter “X-T30”) mirrorless digital camera on March 20th 2019. It will be the latest addition to the X Series range of cameras, renowned for their outstanding image quality, proprietary color reproduction technology and intuitive dial-based handling.

The X-T30 is equipped with a host of new functions, making it a small yet powerful companion for any photographer. It offers outstanding performance, utilizing the 4th Generation image sensor and processor which also includes 26.1 megapixel resolution and fast high-performance AF. In addition, phase detection pixels are now across the entire frame (100%). Other advanced features include a Focus Lever for shifting a focus point easily, a new intuitive touch-screen panel with improved response, and an improved body design that has offers better holding stability to ensure comfortable shooting even with larger lenses.

The AF algorithm has been improved from that used in the renowned FUJIFILM X-T3 to deliver even more advanced AF-tracking performance. This includes enhanced accuracy in face / eye detection and the introduction of a Face Select function to provide priority auto-focus on a selected subject.

This evolution of AF performance is available not only with still photos but also during video filming. Improved exposure stability during face / eye AF and face recognition in the AF-C (continuous AF) mode adds to ease of use. Video performance itself has also been enhanced, offering high-resolution audio recording and smooth 4K/30P video recording.

As a result of the above developments, the camera appeals to a broader range of users from professional photographers to first time beginners, by being always able to deliver premium quality pictures with ease, regardless of experience.

Main features of the X-T30

 

1. Compact and lightweight camera body, designed for comfort with advanced handling

  • The compact and lightweight camera body, weighing just 383g, is designed for enhanced stability when holding the camera. The use of the Focus Lever, replacing the Selector Buttons, allows for extra grip space at the rear for added comfort.
  • The rear LCD monitor is thinner by 1.3mm and offers improved touchscreen response. It complements the Focus Lever to achieve faster and more intuitive camera operation.
  • The X-T30 is available in the popular black, premium silver and a new color, charcoal silver. The charcoal silver will be launched on May, two month after the launch of black and silver.

 

 

 

 

 

2. The X-T30 features the 4th generation image sensor, X Trans CMOS 4, and image processing engine, X Processor 4, to deliver the still photographing performance equivalent to that of the FUJIFILM X-T3.

  • Despite its compact and lightweight body, the camera has 26.1 megapixel resolution, one of the highest among APS-C sensor digital cameras, as well as exceptional low noise performance and outstanding color reproduction.
  • The lowest native sensitivity is ISO 160, previously only available as extended ISO, is now available when shooting RAW.
  • FUJIFILM’s exclusive Film Simulations now include ETERNA mode. This camera also incorporates numerous shooting functions that broaden your ability to customize your pictures, such as “monochrome adjustments” available for ACROS and Monochrome, and “Color Chrome” effect that produces deeper colors and gradations.

 

 

3. New AF system that is great in low light conditions and when tracking fast-moving subjects

  • The number of phase detection pixels on the X-Trans CMOS 4 image sensor has been increased to 2.16 million, about 4 times that of X-Trans CMOS 3 models. The on-sensor phase detection AF area now covers the entire frame (approx. 100%), making it possible to quickly and accurately focus on a subject anywhere in the frame.
  • The low light limit for phase detection AF has been expanded from +0.5EV to -3EV, making it possible to autofocus in very poor lighting such as at night or under dim light, such as candles.
  • Combined with the X-T3, X-T30 boasts the best AF performance and functionality of any X Series camera, combining fast image processing with the X-Processor 4 engine and AF algorithm enhancement to boost accuracy in face / eye detection. The Face Select function has been also introduced to provide priority autofocus on a selected person when multiple faces have been detected within a frame.

 

The performance of the Advanced SR Auto mode has been improved in line with the enhancement of the camera’s AF performance. In this mode, the camera automatically chooses the optimum shooting settings for a given scene from 58 presets, so you can achieve the best image quality without having to worry about any of the settings.

 

4. Enhanced video functionality

  • The X-T30 has more advanced 4K/30P video functionality, ability to record high resolution audio without requiring additional equipment and eye tracking functionality during video recording.
  • The X-T30 records in 6K (6240x3510) to produce stunning quality in 4K (3810x2160). The camera also supports the DCI format (17:9), which gives an even more cinematic look to your videos.
  • The Film Simulation modes can be applied not only when shooting stills but also while recording video, including the “ETERNA” motion picture emulator.
  • 4K/30P video can be recorded at 4:2:0 8bit to an SD card. F-log recording and 4:2:2 10bit via the HDMI port capabilities means the camera can record video suitable for more serious videographers.

 

AVAILABILITY, IMAGES AND PRICING:

The FUJIFILM X-T30 comes in three colours, Black, Silver and Charcoal Silver and will be available from March 2019 for Black and Silver and May 2019 for Charcoal Silver priced as follows:

Fujifilm X-T30 Body Only - £ 849.00

Fujifilm X-T30 with XC15-45mm lens £ 899.00

Fujifilm X-T30 with XF 18-55 lens £ 1,199.00

For REVIEW SAMPLES/HIGH RES IMAGES please contact:

FUJIFILM UK Digital Camera Press Office

Jeannie Corby | PR Manager

fujifilmpr_uk@fujifilm.com

Tel: 07979525398

For UK CONSUMER ENQUIRIES please contact:

FUJIFILM UK Camera Service

fujifilmtec_uk@fujifilm.com

Tel: 0344 553 2321

 

About Fujifilm UK

In the UK, Fujifilm has been supplying the imaging, printing, medical and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services since 1976. Fujifilm UK, headquartered in Bedford, is a subsidiary of FUJIFILM Holdings Corporation and consists of six business divisions. The Photo Imaging division provides commercial photographic businesses with photo printing equipment, kiosk and software solutions along with a range of photo papers for both dry and wet labs, wide format media and inks, photo chemistry, film, and single-use cameras. Photo Imaging is also the home of the best-selling Instax instant camera and accessories. The Electronic Imaging division markets an award-winning range of digital cameras suited to professionals and enthusiasts alike, including the FinePix, X Series and GFX medium format ranges. The Medical Systems division delivers a range of diagnostic imaging systems, medical informatics solutions and clinical chemistry analysers, helping healthcare professionals to deliver excellent care to patients. The Graphic Systems division supplies industry-leading digital, offset, inkjet and plate products and services to deliver superb, high-quality print. The Recording Media division is one of the leading manufacturers of high performance storage media, producing the latest in high capacity data tape storage technology solutions and services. Lastly, the Optical Devices division develops and manufactures FUJINON high-precision lenses for the TV broadcast, cinema, videography, closed circuit television and industrial markets, as well as all of the lenses for the X and GFX series of cameras.

FUJIFILM Holdings Corporation, headquartered in Tokyo, Japan, was founded in 1934 as a producer of photographic film under the name Fuji Photo Film Co Ltd. By leveraging the technologies originally developed for the photography industry and continuously and proactively pursuing advanced R&D, Fujifilm strives to push the boundaries of innovation to help make the world a better, healthier, and more interesting place. In-house research promotes growth in existing fields, while exploring new possibilities in areas including biotechnology, pharmaceuticals, life sciences, energy and highly functional materials.

For more information on Fujifilm UK visit fujifilm.eu/uk, or visit Fujifilm UK on social media at @Fujifilm_UK on Twitter, on Facebook at facebook.com/fujifilm.uk or on LinkedIn at linkedin.com/company/fujifilm-uk-ltd.

ENDS

Topics:
  • Digital Cameras
  • Consumer Products