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Fujifilm raises over €10,000 for WaterAid in first quarter of 12 month initiative

Initial target exceeded thanks to strong sales of Brillia HD PRO-T3

04.10.2012

Brillia HD PRO T3

FUJIFILM Europe today announces it has so far managed to raise €10,680 in the first three months of its 12-month initiative which began in May this year to support WaterAid, an international charity dedicated to improving access to clean water, sanitation and hygiene in some of the world’s poorest communities.

The company is donating a percentage of the sales of every square metre of its Brillia HD PRO-T3 processless plate sold in Europe, Middle East and Africa to WaterAid, as a result of the fact that water is not required in the production of these plates.

“As a company we are highly committed to the environment and are delighted to be able to support WaterAid with donations from PRO-T3 sales,” explains Mr Morimoto, senior vice president, Fujifilm Europe GmbH. “Back in May we set €30,000 as our 12 month target and we are very happy with the money we have raised so far.”

Fujifilm’s contribution to date has been welcomed by WaterAid, and corporate account manager, Susie Kennedy, is quick to praise the company’s involvement. “We are extremely grateful that Fujifilm has taken such an active interest in our work,” she says. “Having safe water and sanitation allows people to take the first, essential steps out of poverty, and  the money donated by Fujifilm will help WaterAid transform lives. We look forward to their continued support in the coming months.”

Please follow @FujifilmPrintEU or visit www.pro-t3.com for updates on the initiative and amount raised.

For further information contact:
Joanna Muggeridge
AD Communications
E: jmuggeridge(at)adcomms.co(dot)uk
Tel: +44 (0)1372 464470   About WaterAid: WaterAid's vision is of a world where everyone has access to safe water and sanitation. The international organisation works in 27 countries across Africa, Asia, Central America and the Pacific region to transform lives by improving access to safe water, hygiene and sanitation in some of the world's poorest communities. For more information visit www.wateraid.org

· 783 million people in the world do not have access to safe water. This is around 1 in 10 people worldwide. · 2.5 billion people in the world do not have access to adequate sanitation. This is around 1 in 3 people worldwide. · For every £1 invested in water and sanitation, £8 is returned in increased productivity. · Just £15 can enable one person to access safe water, improved hygiene and sanitation.

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