FUJIFILM X30, ISO200, f/6.4, 1/800th, ”Classic Chrome”
FUJIFILM X30, ISO100, f/3.6, 1/300th, ”Classic Chrome”
Fujifilm Corporation unveils Classic Chrome, a new Film Simulation mode for X-series premium digital cameras.
Since introducing the functionality on the FinePix F700 in 2003, Fujifilm has worked continuously on its unique suite of Film Simulation modes that recreate the look of popular Fujifilm reversal and negative emulsions.
Classic Chrome is the eleventh simulation mode to be added to the line-up, which includes Velvia for capturing landscape images with vividly saturated colours, and the softer Astia for delivering natural graduation of skin tones on portraits.
Classic Chrome has been developed to deliver the tonal depth required in documentary and street photography. In order to simulate the deep finish from a colour reversal film printed on Deep Matte paper, Fujifilm developed a new algorithm that incorporates soft gradation, rich details in shadows and full-bodied tones to avoid saturated blues, greens and reds.
Classic Chrome perfectly complements the story-telling functionality of Fujifilm cameras and will be phased in to models starting with the X30.
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FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of ¥114 billion (around £795 million).
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.