United Kingdom


FUJINON Premista 28-100mm T2.9 and 80-250mm T2.9-3.5


FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the new Premista series of cinema zoom lenses, which deliver the full benefits of large format sensor cameras with stunning optical quality. Premista will make its debut at ASC Clubhouse the first week of April and will also be shown at NAB Show in Las Vegas, April 8-10 at Fujifilm/FUJINON booth C7225.

For 17 years, Fujifilm has been making high-quality Cine optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses. More recently, many cinema digital camera manufacturers have launched cameras equipped with large format sensors*1 to give cinematographers a different format to help them bring their cinematic vision to the screen. Consequently, there is now demand for zoom lenses that not only cover the image circle of the new sensors, but that also provide high optical performance and versatility.

In response to this demand, Fujifilm will release the FUJINON Premista 28-100mm T2.9 (“Premista 28-100mm”) in summer 2019, followed by the launch of the FUJINON Premista 80-250mm T2.9-3.5 (“Premista 80-250mm”) before the end of 2019*2. Together, the lenses will cover the most frequently-used focal lengths from 28mm to 250mm. The Premista 28-100mm has a constant T2.9*3 speed across the entire zoom range and the Premista 80-250mm has a constant T2.9 speed from 80-200mm, before gradually ramping less than a full stop to T3.5 between 201-250mm. They will both have a minimum image circle of 46.3mm which provides full coverage of all of the current large format digital cinema cameras available*4.

The Premista 28-100mm is a standard zoom lens that covers 28-100mm focal lengths. Since this is normally covered by 6 different prime lenses*5, the lens can help to save time caused by frequently changing lenses on productions. It is especially convenient when the camera is on a crane or helicopter where it is often difficult to access the lens.

The Premista 80-250mm*2 will complement the Premista 28-100mm by having identically matched colour balance, as well as matched focus, zoom and iris ring locations and by being the same weight.

Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. It has been almost 20 years since Fujifilm started research and development of Cine lenses in 2000 and in 2017, FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy® Award by the Television Academy*6.

Fujifilm’s 85 years of motion picture heritage and 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJINON’s cine lenses have captured stunning images in countless award-winning popular films including Avatar (Mauro Fiore, ASC); First Man (Linus Sandgren, ASC, FSF); Churchill (David Higgs, BSC), Men in Black: International (Stuart Dryburgh, ASC); Beauty and the Beast (Tobias Schliessler, ASC), as well as television including Fear the Walking Dead (Adam Suschitzky, BSC), Westworld (Paul Cameron, ASC)The Ranch (Donald A. Morgan, ASC), and Sense8 (John Toll, ASC).

Fujifilm will introduce the “Premista” series to the current lineup of the “Premier HK”, “Cabrio ZK / XK” and “MK” lenses to meet the diverse needs at the movie production frontlines.

*1 Image sensor equipped with 43.2~46.3mm image size (diagonal)
*2 Premista 80-250mm is development announcement
*3 An index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater amount of light the lens transmits. The T-stop of Premista80-250mm will drop until T3.5 gradually from 200mm to 250mm.
*4 As of April 2019. Excludes ARRI Alexa65
*5 Standard 6 cine prime lenses set of “29mm, 35mm, 40mm, 65mm, 85mm, and 100mm”
*6 Academy of Television Arts and Sciences


1. Main features of the Premista 28-100mm

Stunning optical performance that delivers the full benefits of large format sensors

  • The Premista 28-100mm achieves stunning optical quality and low distortion*6 from the center of the image right out to the corners, across an image circle that exceeds 46.3mm in diameter.
  • By combining newly developed focus and zoom systems, the lens produces clean and accurate images with minimum colour aberrations, regardless of zoom position.
  • Unwanted flare & ghosts are very well suppressed thanks to Fujifilm’s in-house optical calculation software allowing the large format sensors to capture their full dynamic range.
  • The colour is natural and neutral and the “look” matches perfectly with the Premista 80-250mm and also many current lineups of large format prime lenses to simplify colour grading when using a combination of multiple lenses.

*6 A phenomenon in which an image formed through a lens becomes partially contracted or extended at the edges.

Lightweight and durable

  • The lens barrel is highly durability while still being lightweight. Its length is 28% shorter and weight is 46% lighter than Premier HK18-85 Super 35mm lens.

Covering 28mm to 100mm and achieving T2.9 across the entire focal length.

  • The Premista 28-100mm covers focal lengths normally covered by 6 individual prime lenses. Using it as a “variable-angle prime lens” helps to save time on set caused by changing lenses frequently.
  • It achieves a pleasant bokeh effect with shallow depth-of-field thanks to a 13-blade iris and a constant T2.9 speed across the entire zoom range.
  • When combined with the Premista 80-250mm, at the pair of lenses will cover the most frequently-used range of focal lengths from 28mm to 250mm.

Comfortable operation

  • The iris, zoom and focus rings all have a gear pitch of 0.8M to allow the use of standard third-party accessories for movie production.
  • The focus ring features a rotation of a full 280 degrees to help with precise focusing.
  • Fluorescent paint is used on all indexes to help shooting in dark locations. The focus scale ring can be switched between feet or metric scale at your rental house.
  • The lenses feature a Back Focus*7 adjustment function with hex screw to achieve optimum camera and lens matching, even if the flange focal distance changes due to a sudden change of temperature.

*7 Also known as Flange Focal Distance - the distance from the image-forming plane to the subject

Compatible with the “ZEISS eXtended Data” system*8

  • The Premista series is compatible with the “ZEISS eXtended Data” system based on the open /i® Technology *9 standard. It enables the recording of lens metadata (focus, zoom, and iris position) and lens distortion and shading corrections*10
  • The LEMO connection port can be replaced with a blanking plate when not being used.

*8 Available via firmware update
*9 /i is a registered trademark of Cooke Optics Limited used with permission
*10 Compatible devices are required depending on the cameras to be used

2. Specification


Model Name Premista 28-100mm T2.9 Premista 80-250mm T2.9-3.5
Focal Length 28-100mm 80-250mm
Aperture T2.9 T2.9 (80-200mm) / T3.5 (250mm)
Lens Mount PL PL
Image Circle 46.3mm 46.3mm
Close Focus 0.8m / 2ft 7in 1.5m / 4ft 11in
Angle of View (H x V) 40.96mm x 21.60mm (1:1.90) 28mm: 72.4° x 42.2° 100mm: 23.1° x 12.3° 80mm: 28.7° x 15.4° 250mm: 9.4° x 4.9°
Angle of View (H x V) 36mm x 24mm (1:1.50) 28mm: 65.5° x 46.4° 100mm: 20.4° x 13.7° 80mm: 25.4° x 17.1° 250mm: 8.2° x 5.5°
Angle of View (H x V) 27.45mm x 15.44mm (1:1.78) 28mm: 52.2° x 30.8° 100mm: 15.6° x 8.8° 80mm: 19.5° x 11.0° 250mm: 6.3° x 3.5°
Focus Rotation 280° 280°
Zoom Rotation 120° 120°
Iris Rotation 48° 48°
Matched Focus / Zoom / Iris ring locations Yes Yes
Iris Blades 13 13
Front Diameter 114mm 114mm
Length (approx.) 255mm / 10in 255mm / 10in
Weight (approx.) 3.8kg / 8.4lbs. 3.8kg / 8.4lbs.


3. Availability

The FUJINON Premista 28-100mm T2.9 will be available to test and rent through all good rental houses from August 2019. It will also be available to purchase through CVP with an SRP of £30,000 GBP.

The FUJINON Premista 80-250mm T2.9-3.5 is planned to be available before the end of 2019.

Images and Further information:

For further information, or to discuss booking a test of the FUJINON Premista large format or Premier / Cabrio Super-35 Cine Zoom lenses, please contact Marc Horner on marc.horner(at)fujifilm(dot)com or +44 7825 982 586

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