United Kingdom

Introducing the FUJIFILM X-A2

A premium interchangeable lens camera with 175° tilting LCD and new Eye Detection Auto Focus for perfect selfies!

Fujifilm X-A2 with Half Leather Case

Fujifilm X-A2 with Half Leather Case

Fujifilm X-A2 Silver

Fujifilm X-A2 Silver with Tilting "Selfie" screen

Fujifilm X-A2 Brown

Fujifilm X-A2 Brown

Fujifilm Corporation (President: Shigehiro Nakajima) has announced it will launch the FUJIFILM X-A2. Offering outstanding colour reproduction, enhanced autofocusing and superb resolution, the X-A2 makes it easier than ever before for photographers to get the premium image quality that's become synonymous with Fujifilm's X Series. The X-A2 features Fujifilm's newly developed Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF" for fast and accurate autofocusing. It's also the first X Series model to sport a 175° tilting LCD making it easier to take selfies and it comes with the new XC16-50mm F3.5-5.6 OIS II kit lens, which has a class-leading minimum working distance of 15cm (approx. 7cm from the edge of the lens) for macro photography.

Key new*1 features in the X-A2

Premium quality self-portraits with the 175° tilting LCD

The X-A2 is the first X Series model to sport a 175° tilting LCD for higher quality self-portraits, or selfies. Rotating the tilting LCD by 175° activates the new Eye Detection AF, which automatically focuses on the subject's eyes. This allows you to shoot self-portraits that make the most of the famed X Series image quality, with an emphasis on reproducing even and smooth skin tones.

175° Tilting LCD

Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF"

The camera features Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF", which adjust autofocus settings according to the subject. This makes it easier to photograph diverse subject matter.

Eye detection AF

Multi-Target "MULTI AF"

All-new kit lenses with a minimum working distance of 15cm for macro photography

Fujifilm has developed two new kit lenses – the XC16-50mm F3.5-5.6 OIS II and XC50-230mm F4.5-6.7 OIS II - which feature an updated design and improved performance. The XC16-50mmF3.5-5.6 OIS II has a minimum working distance of 15cm (approx. 7cm from the front edge of the lens)*2, the shortest in its class, for impressive close-up shooting. The XC50-230mm F4.5-6.7 OIS II offers optical image stabilisation of approximately 3.5-stops*3, making it easier to take hand-held telephoto and night images.

The unique "CLASSIC CHROME" Film Simulation mode

Fujifilm's newest Film Simulation mode, "CLASSIC CHROME", has been added. With its deeper colours and richer tones, it increases the choice of colour and tonal reproduction. Classic Chrome is highly popular and is great for those occasions when you want to create an image that tells a story. *1 Compared to the FUJIFILM X-A1
*2 When shooting at the wide-angle end, the minimum working distance from the sensor has been improved from 30cm to 15cm.
*3 Improvement from approximately 3.0-stops to 3.5-stops.

Product features

Outstanding photo quality and versatile creative functions using colour reproduction technology 80 years in the making

The large 16.3 megapixel APS-C sensor and the EXR Processor II image processing engine produce premium image quality despite the X-A2's compact size. The sensor also delivers beautifully smooth bokeh effects for portraiture and macro shots when using a wide aperture. The image design technology, nurtured through the development of photographic films, delivers stunning colour reproduction that's unique to Fujifilm. Any scene can be captured beautifully just as the eye sees it, including the warm tones of human skin, clear blue skies and the red hues of the setting sun. The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A2 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.

Now first-time users of interchangeable lens cameras can enjoy premium image quality

The Mode Dial allows you to quickly select shooting modes. Advanced SR Auto mode determines the type of scene and automatically uses optimum shooting settings for high-quality images. The camera features Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF" modes so you can select the best option for your subject, while enjoying advanced AF performance including a shutter time lag of 0.05 seconds, a shooting interval of 0.4 seconds*4, and a start-up time of 0.5 seconds*5 so you never miss a shot. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screen each time you need to change settings. *4 When the Live View is turned off.
*5 When the Quick Start mode is turned on.

175-degree tilting high-definition LCD monitor enables creative shots from multiple angles

The camera features a high-brightness and high-definition 3.0-inch 920,000-dot LCD monitor that has wide viewing-angle and can be tilted 175°. The feature is useful for shooting from a low-angle for children and pets, from a high-angle above large crowds or obstacles, or for capturing self-portraits. When the LCD is fully opened, the camera switches to the Eye Detection AF mode to capture high-quality selfies, sharply focusing on your eyes.

Super Intelligent Flash optimises light output according to individual scenes

The built-in Super Intelligent Flash accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colours and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

A wide array of shooting modes: Film Simulation, Advanced Filters and Multiple Exposure

The X-A2 features Fujifilm's unique Film Simulation modes, which have been created using the knowledge amassed from over 80 years of film development. You can choose from six options: the true-to-life colours of PROVIA (standard), the vibrant tones and saturated colours of Velvia (vivid), the soft tones of ASTIA (soft) or the full-bodied colours and gentle shades of CLASSIC CHROME. Monochrome and Sepia modes are also available. The Advanced Filters functions allow you to add creative effects in camera. Choose from TOY CAMERA, MINITURE, DYNAMIC TONE, POP COLOUR, SFOCUS, HIGH KEY, LOW KEY and PARTIAL COLOUR. You can also combine two images into a single frame with the Multiple Exposure mode.

Full HD movie shooting

The camera is capable of shooting full high-definition movies (30 frames per second), incorporating the colour effects of Film Simulations and beautiful bokeh achieved with the combination of the large sensor and a wide aperture setting.

Instant transfer of premium-quality X Series images to your mobile device and computer

Download the free FUJIFILM Camera Application app to your smartphone or tablet*6 so you can transfer photos and videos to your device with a simple one-touch operation - no ID or password needed! It is also possible to view and select photos and videos in your camera and import them to your smart device. Images can also be sent directly from the camera to the instax SHARE SP-1 smartphone printer for instant printing. The camera is Wi-Fi enabled *7 to easily back up in-camera data to your computer *8. It is also possible to geotag each image with location information, acquired through your smartphone or mobile device. *6 Android™ smartphones and tablets as well as iPhones and iPads
*7 Wi-Fi® is a registered trademark of Wi-Fi Alliance.
*8 The free FUJIFILM PC AutoSave software must be installed on your computer in advance.

Introducing the new XC16-50mm Mark II lens

A compact and lightweight standard zoom lens equivalent to 24mm*9 at the wide-angle end

The X-A2 camera will be sold as a kit with the XC16-50mm F3.5-5.6 OIS II standard zoom, which employs 12 all-glass elements in 10 groups, including 3 aspherical lens elements and 1 ED lens element. The lens uses seven rounded diaphragm blades to enable fine 1/3-step (17 steps in total) exposure control. Its lightweight focusing lens and high-precision motor achieve quick and silent autofocusing, while the minimum working distance of 15cm makes macro photography simple. The optical image stabilisation function reduces camera shake in hand-held still images and videos. The XC50-230mm telephoto zoom lens with focal lengths extending from 76mm*9 to 350mm*9 will be sold separately. The F4.5-6.7 OIS II telephoto zoom employs 13 all-glass elements in 10 groups, including 1 aspherical lens element and 1 ED lens element. The lens offers an advanced optical performance across its focal range, producing clear images even when your subject is a long distance away. Its lightweight focusing lens and high-precision motor achieve quick and silent autofocusing. The optical image stabilisation function (approximately 3.5-stops) reduces camera shake in hand-held still images and videos. *9 equivalent to 35mm format

Extensive variety of accessories

Leather Case "BLC-XM1": This genuine leather case and shoulder strap kit is available in 2 colours (black / brown). It is possible to change batteries, replace the SD card or mount the camera on a tripod while keeping the camera in the leather case. The kit contains a shoulder strap. Hand Grip "HG-XM1": Designed to offer the perfect grip. Macro Extension Tubes "MCEX-11" and "MCEX-16": Two tubes (11mm and 16mm) are available for fitting between the camera body and an interchangeable lens to enable high magnification macro photography.

Learn more

Product page
Full specifications
High-res images - White version will not available in the UK - ENDS - © 2015 Fujifilm UK Ltd.  Specifications are subject to change.


The FUJIFILM X-A2 will be on sale in the UK from March 2015. It will be available in Black and also Brown and will be sold as a kit with the XC16-50 mk II silver lens with a Suggested Retail Price of £449.99. The XC50-230 mk II silver lens will be sold separately and will be available in the UK from March 2015 SRP to be confirmed nearer to the time of launch.

Hi-res PRODUCT IMAGES are available for download from our IMAGE BANK:

Fujifilm UK Image Bank


FUJIFILM UK Digital Camera Press Office Email: katie@teesdalepr.co.uk Tel: 07557 140268

For UK CONSUMER ENQUIRIES please contact:

FUJIFILM UK Digital Camera Customer Service Email: fujitec@fuji.co.uk Tel: 0344 553 2321


FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology.  In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of ¥114 billion (around £795 million). In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years.  Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.
  • Digital Cameras