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United Kingdom

X-Pro1 to make public debut at Focus on Imaging

2012’s most anticipated camera joins the new Fujifilm spring range

Birmingham, UK: The 2012 Focus on Imaging show will give UK consumers their first chance to see and try the highly anticipated Fujifilm X-Pro1 - along with the wider FinePix spring range of cameras. As a further highlight, Fujifilm has been working with 3 photographers who will be discussing their early experiences of using pre-production models of the X-Pro 1, at a series of presentations held throughout the show.  At 11am, 2pm and 4pm on Sunday to Tuesday, one of three photographers: David Cleland, Andy Fallon and Justin Leighton will showcase their very different styles of work at the Fujifilm stand.  The photographers will be describing their reactions to the X-Pro1 as well as being on hand to speak with attendees about working in their respective field of photography. On Sunday David Cleland will be talking about using the camera for his landscape photography work in Northern Ireland. On Monday Andy Fallon, a music and portrait photographer, will be discussing using the camera to shoot material for ‘Soho Heroes’. And on Tuesday Justin Leighton will be talking about using the X-Pro1 during a shoot in Sweden for BBC’s Top Gear.  Highlight models for spring 2012 Fujifilm X-Pro1 – Setting new standards for image resolution and style Undoubtedly one of the most exciting cameras at the show will be the Fujifilm X-Pro1. Offering photographers the combination of the quality associated with Fujifilm’s X-series along with the versatility of the Fujinon XF interchangeable lens system. The X-PRO 1 may be a classic by design but it also packs the very latest technology to set the new standard for compact interchangeable lens cameras. Three Fujinon XF lenses will be available at launch and each will work with the innovative hybrid viewfinder, first seen in the X100, to give the user the best of both worlds and ultimate control over the scene they’re setting. The lenses are connected via the innovative X-Mount to give a very short back focus length, reducing light loss and maximising lens performance. The APS-C 16M ‘X-Trans’ sensor is equally impressive, using a revolutionary colour filter array it tackles both moiré and false colours to produce outstanding image quality without the need for an optical low-pass filter. Features include:
  • APS-C 16M ‘X-Trans CMOS’ sensor
  • Three XF Lenses – 18mm, 35mm and 60mm macro lens
  • Original X-Mount
  • Hybrid viewfinder
  • Full manual controls
  • Vibration dust reduction system
Fujifilm FinePix HS30EXR – Versatility and exceptional image quality The FinePix HS range has become synonymous with versatility and optical quality among those photographers who don't want the lens-changing capability of a DSLR, but still want total control over their images. The HS30EXR includes a number of key improvements over the HS20EXR model it replaces including the new EXR CMOS sensor, a greatly improved Electronic Viewfinder and LCD screen, improved start-up and shoot times and a long lasting lithium-ion battery. Features include:
  • 16 MP EXR-CMOS sensor
  • 30 x Fujinon Optical zoom lens (24-720mm equivalent to a 35mm camera)
  • Up to 60x Intelligent Digital zoom
  • 3” LCD screen with Sunny Day Mode
  • 1080p Full HD movie capture
  • RAW file format
Fujifilm FinePix F770EXR - Incredible zoom and fast focusing in a pocketable size The FinePix F770EXR redefines what’s possible with a small camera thanks to its enviable specification that packs a high quality 20x optical zoom Fujinon lens but without increasing the size of the camera. In fact, the body of the FinePix F770EXR is one of the smallest camera housing in the world to include a 20x optical zoom lens , made possible by the newly designed Double Sliding Lens System Features include:
  • High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
  • Intelligent Digital Zoom boosting range to approx 40x
  • 16 MP EXR-CMOS sensor
  • 3”LCD with 460,000 dots
  • Full 1080p HD movie capture
  • RAW file capture
The FinePix F770EXR will be available in black, red, white and blue finishes Fujifilm X-S1 - The bridge camera, reinvented The Fujifilm X-S1 is the third camera in the award winning X series range which, like the two before, sets new standards in design and performance. The large 2/3 inch sensor coupled with the 26x Fujinon zoom lens offers photographers the ultimate in convenience and performance.

Features include:
  • High quality Fujinon 26x optical zoom covering 24-624mm (35mm equivalent) with Intelligent Digital Zoom boosting range up to 1248mm
  • Superb build quality and finish with rubberised coating and metal dials
  • 12 megapixel EXR CMOS sensor
  • Up to 10 frames-per-second shooting
  • Large EVF with 1.44 million pixels and 26 degree viewing angle
  • Tiltable three-inch rear LCD with Sunny Day mode
  • Raw file format
Fujifilm FinePix XP150:  Good looking, better pictures and super rugged The FinePix XP150 sets a new standard for all-weather digital compacts thanks to a solid build, rubberized coating and riveted metal handgrip, making it the toughest FinePix yet, perfect for taking anywhere. And with the new high sensitivity GPS antenna it’s now quicker and easier to pinpoint your location and track your movements. Features include:
  • 14.4 Megapixel CMOS sensor
  • 5x optical zoom (28-140mm equivalent to a 35mm camera) with water repellent coating
  • Full HD movie
  • Waterproof to 10m
  • Shockproof to 2m
  • Freezeproof to -10 C
  • Dust/Sandproof
  • High sensitivity GPS
The XP150 will be available in five colours: black, silver, orange, green and blue.

Fujifilm FinePix SL300: flexibility, creative control and outstanding optics

The new FinePix SL300 bridge camera has the performance and creative flexibility to take the keen photo enthusiast to the next level Key Features are:
  • 1/ 2.3-inch 14 Megapixel CCD sensor
  • 3-inch LCD screen with 460,000 dots
  • TTL Hot Shoe Flash
  • Additional zoom lever
  • ISO 100-6400
  • 720p HD Movie capture
  • Lithium-ion battery delivering up to 300 shots per charge
  • Digital Cameras