United Kingdom

Advanced Photography

Get more from your photos with the X-M1's advanced features.

Image Quality Control

Colour, Tone & Sharpness Adjustment

Fine-tune image quality with “COLOR” for colour saturation adjustment, “HIGHLIGHT TONE” and “SHADOW TONE” to tweak contrast in highlights and shadows, and “SHARPNESS” to stress or soften image outlines. With this built-in detailed image quality control, you can produce an image that precisely matches your creative objectives.

Noise Reduction Control

Choose from 5 different levels of noise reduction depending on whether your priority is the crispness of resolution or keeping noise reduction to a minimum, and explore the capability to tune sensitivity-related textural quality when shooting high-sensitivity scenes.

Q (Quick Menu) Button

Just press the Q (Quick Menu) button, and jump directly to a list of frequently used shooting settings including ISO sensitivity setting, White Balance, Film Simulation and othersAllows you to change settings swiftly and smoothly while shooting.

Advanced Filters. Transform your photos into original works of art.

Featuring 8 different artistic effects, Advanced Filters make getting creative with your photography as easy as pressing the shutter. Before you shoot, you can preview the effect on the LCD monitor and even fine-tune brightness.


Adds top and bottom blur for a diorama or miniature effect.

Partial Colour (Red / Orange / Yellow / Green / Blue / Purple)

Retain one selected original colour and change the rest of the photo to black and white.

Toy Camera

Add shaded borders to create the effect of a photo being taken by a toy camera.

Dynamic Tone

Create a fantasy effect by dynamically-modulated tonal reproduction.

High Key

Enhance brightness and reduce contrast to lighten tonal reproduction.

Low Key

Create uniformly dark tones with emphasised highlights.

Soft Focus

Create a look that is evenly soft throughout the whole image.

Pop Colour

Emphasises contrast and colour saturation.

Super Intelligent Flash
"Natural" Macro Close-ups using a Built-in Flash

(Left) Conventional Digital Camera (Right) FUJIFILM X-M1
  • Conventional Digital Camera

Fujifilm’s Super i-Flash automatically delivers the ideal amount of flash for your scene. The FUJIFILM X-M1 captures faces perfectly even in backlit or dark conditions. Also, when shooting macro shots in dim lighting, this smart flash prevents the washout of the subject and background. When even more light is required or you're shooting with the lens hood attached, you can use a separately sold TTL flash.

FILM SIMULATION - Signature colour expression by FUJIFILM

The vivid colours of Velvia! The gentle skin tonality of ASTIA! Just like choosing the ideal film for a creative direction, you can select and simulate the unique look of FUJIFILM's acclaimed films. Film Simulation also lets you replicate MONOCHROME and SEPIA film photography.

Natural colour quality captures true-to-scene photos.
Dramatic and vibrant expression of reds, blues and greens.
Capture both natural skin gradations and brilliant colour tonality of backgrounds.
Define memorable moments in the nostalgic, warm tones of sepia.
Express the moment with the honesty and depth of monochrome.

MULTIPLE EXPOSURE - Rediscover the art of double exposure photography.

Just select Multiple Exposure mode and take the first shot. Then frame and shoot the second exposure while viewing the first image in the LCD monitor. This lets you not only precisely position and focus the second shot, but also "see" how the finished Multiple Exposure image will look and make creative adjustments like zooming in to enlarge the subject.

[Left]1st shot [center]At the time of the 2st shot [right]Photographing result
  • 1st shot
  • 2nd shot
  • Multiple Exposure result

Powerful Built-in Auto Bracketing Functions

Empowering you with a choice of 4 different auto bracketing functions (AE, ISO Sensitivity, Dynamic Range and Film Simulation), the FUJIFILM X-M1 lets you experience the wide world of photographic expression.

Dynamic Range Bracketing

Capture 3 exposures of the same scene with high-speed continuous shooting, each at a different dynamic range setting (100%, 200% & 400%).

(Left) 100% (24mm*) (Center) 200% (Right) 400%
  • 100%
  • 200%
  • 400%

Film Simulation Bracketing

Just release the shutter once and produce 3 images of the scene based on a single exposure, each image with a different Film Simulation effect that you have freely selected and pre-set.

(Left) PROVIA (24mm*) (Center) Velvia (Right) ASTIA
  • Velvia

AE Bracketing

One press of the shutter captures 3 shots of the same scene at different exposures. AE bracketing can be set in 1/3, 2/3 and 1 EV steps.

ISO Sensitivity Bracketing

Based on a single exposure, the scene is automatically reproduced as 3 images, each with a different ISO sensitivity and without changing the shutter speed and aperture, letting you capture the moment with varying degrees of brightness. Setting is possible in 1/3, 2/3 and 1 EV steps.

White Balance Setting

Compensate for the colour of different light sources with a choice of 7 white balance presets in addition to Auto White Balance.

Precise White Balance Setting

Fine tune white balance by adjusting R (red) ⇔ Cy (cyan) and B (blue) ⇔ Ye (yellow) in ±9 steps. You can make adjustments and confirm their effect on the actual image during shooting. With this powerful setting, you can adjust individual white balance parameters, tweak settings for the more accurate correction of white balance or explore the creative effects that can be achieved with filters.

Self Timer (2 or 10 seconds)

Use the menu to select the Self Timer function. It is not only great for group photos, but also comes in handy in macro photography and low exposure shots when you want to avoid blur caused by manual shutter release.

Exposure Compensation Control at Your Thumbtip

When you want to make slightly lighten or darken the image before snapping the shot, the exposure compensation control is right at the tip of your thumb. Use the main command dial without taking your eye away from your shot and smoothly adjust image brightness within a range of ±2EV.


  • · Sample photos are simulated images.